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How to create a wow factor for your brochure

Posted 23rd June 2017

How to create a wow factor for your brochure

Brochures are an integral part of any marketing campaign. Helping to attract customer attention and build a brand’s identity, it can play a crucial role in the marketing process. In order for your brochure to have an impact, it needs to have the wow factor. To help you achieve your design goals, here are our top tips for creating one that stands out.  

Using Die Cutting

Die cutting is a popular printing technique because of its versatility, and its potential to create creative and innovative designs. The process uses relatively simple technology to create unique and eye-catching pieces by using sharp steel blades to cut out intricate shapes. These shapes can be standard geometric patterns like circles and triangles, or they can be custom made to reflect and enhance the printed product’s design and function.

Die cut shaped brochure

Using an interesting shape

If you’re using the die cutting technique, you have the freedom to create a brochure that takes any form you want. You don’t have to use die cutting solely on single pages, you could also take the opportunity to use a shape for the brochure itself. For example, you could cut the brochure into the shape of one of your best-known products, use the die cutting technique to cut around graphics or images in your design or simply give your brochure a unique silhouette. The more eye-catching your brochure is, the more likely potential customers will be to pick it up.

Folded diecut leaflet

Incorporating folding techniques

Folds are a great way to add another layer of visual interest to your brochure design. By carefully planning where the fold on your brochure will be, you can hide and reveal different elements of your design at different times. When combined with die cutting, folds can be cleverly used to create a 3D aesthetic.

Simple die-cut brochure

Keep it simple

If you really want your brochure to be eye-catching, you need to let the design speak for itself and avoid the temptation to pack your printed product with unnecessary information. Simple designs are often the most powerful, with shape, colour and graphics having a much greater impact than row after row of densely packed text. Avoid using fine detail in your design and don’t overcrowd your brochure with images or elaborate fonts.

Die cut brochure cover

Choosing a suitable paper stock

In general, die cutting works best with thicker paper. Heavier paperweights give die cut designs depth and allow folded brochures to stand independently. If you’re not sure which type of paper is right for your project, you can always ask your printer for their advice.

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To learn more about brochure design and printing techniques, explore our site or contact a member of our team.