Effective brochure design tips

A well designed and well printed brochure can be an excellent promotional tool. Helping to introduce your company to a new client base or keep existing customers updated on your special offers. Brochures can help you to keep communication flowing. To ensure you get your brochure spot on, these are our top design tips.

Know your audience

For a brochure to hit its mark and be truly successful, you need to keep your target audience at the forefront of your mind throughout the design process. If you have a good understanding of the demographic you’re aiming for, it will make it easier to angle your content and your aesthetics to suit your customer base.

For example, if the brochure is aimed at existing customers or those already very familiar with your products or services, you can go light on the copy and focus on eye-catching images and offers instead. On the other hand, if you’re trying to attract new customers, you may want to explain a little more about your company and what you do.

Identify your objectives

Before you begin designing your brochure, it’s important to think about exactly what it is you want to achieve. Are you introducing a new product range? Are you trying to update or consolidate your corporate image or are you trying to introduce your company to an entirely new customer base? Defining the objective of the brochure before you begin the design process will help you to stay focused and help you to create a printed product that does its job perfectly.

Plan the contents

An important initial step in designing an eye-catching brochure is laying out the design and making a rough plan of what goes where. Dropping the images and copy into a basic draft of the brochure will help you to create a layout that’s clear and attractive and ensure that you’ve got everything covered.

Create an overarching design

A unified design will make your brochure look more professional, more stylish and more contemporary. Think about how each page flows into the next, select a colour palette for the printed product and make sure you choose images that complement each other. Spending a little bit of time perfecting your design at this initial stage will pay dividends when your brochure rolls off the production line.

Select your materials

Once you’ve honed your brochure’s contents, design and layout, it’s time to go to print. The materials you select for your brochure will have a big impact on the look and feel of the finished product, as will the type of printing process you select. If you’re unsure which paper stock, ink or process is right for your brochure, ask your expert printer for their advice.