5 fantastic ideas to make your brochure stand out from the crowd

An effective and affordable way to showcase your company’s products and innovative services, a well-designed, eye-catching brochure can be an asset for your business and a great way to increase your brand awareness.

Creating a brochure that stands out from the crowd and really grabs your customers’ attention will help to get your message across. To help you create a brochure that will do your company justice, here are five ideas for making inspirational company brochures.

Branding

In order to increase brand awareness and promote your business, you need your brochure to be an ambassador for your company.

Using the same colours, logo and branding that you have on your website and other promotional products will help to create a continuity in your marketing strategy and grab your customers’ attention.

Colour

If there’s one thing that can make your brochure stand out from the crowd, it’s a bit of colour.

Though too much or too many colours can overpower a brochure design and leave it looking messy, a few bright, bold tones can really lift your product, helping to make your brochure stand out from the crowd.

Design

There’s nothing like good design for making a printed product look the part.

As amateur design can stick out like a sore thumb, its well worth employing a professional to layout your brochure and ensure it all looks exactly as it should.

Finish

Most of your customers will be able to tell the quality of your brochure the moment they handle it.

Choosing high quality paper and a professional finish will help to give readers the right impression of your business from the start.

More details about choosing print finishes

Images

Good quality photos can really help to lift a brochure design. Breaking up the text and providing a focal point for the design, a few good photos will transform the look of your product.

Again, its well worth employing a professional to take these images as the lighting, composition and quality of the photos will speak volumes about your company’s professionalism and approach.

By putting a bit of time and thought into your next brochure, you can create a product that will blow your customers away.

Helping your business to stand out from the crowd and acting as a showcase for your very best work, a professionally designed and beautifully finished brochure will do wonders for your business.