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Top 10 Tips for Direct Mail Marketing

Posted 15th July 2016

Top 10 Tips for Direct Mail Marketing

Though direct mail marketing campaigns offer fantastic value for money, ensuring you get as much as possible for your investment is still essential. Luckily, supercharging your direct mail marketing campaign is easy, especially if you follow these 10 tips for direct mail success.

1. Carefully curate your mailing list

Your mailing list is one of the most important aspects of your campaign. Put time, effort and thought into selecting the right recipients if you want to boost your chances of success.

2. Learn from past campaigns

Unless you’ve recently launched a brand new venture, the chances are you’ll have run at least a few direct mail campaigns already. If these efforts produced results, build on your success by drawing on some of the same methods and techniques you’ve used in the past. If your previous campaigns haven’t worked as well as you’d like, try to learn from your mistakes.

3. Make it eye-catching

Beautifully designed and finished flyers, brochures and catalogues are much more likely to catch your recipient’s eye than plain, cheap or tacky products.

4. Personalise

Another great way to attract attention is to personalise your printed products. Place your customer’s name on the direct mail, editing the copy or images to further customise your campaign. 

5. Quality copy

The quality of your copy will have a big impact on the success of your marketing materials. Make sure there are no typos and ensure the text is as clear, concise and engaging as possible.

6. Follow up

Giving your customers a call a few days after they receive your direct mail can seriously improve your ROI. A quick phone call will show you really care about their business and will prompt them to act on the materials you sent out.

7. Think outside the box

To attract even more attention with your marketing campaign, try to think a little outside the box. Instead of simply sending out a flat flyer, you could create a 3D product or create a piece that your recipients have to build themselves to reveal its contents.

8. Make them an offer they can’t refuse

Including an irresistible special offer with your direct mail campaign will make it a lot more attractive to your customers. Create a limited time offer or discount code for your recipients to redeem, giving them an incentive to log onto your site or visit your premises.

9. Use a good quality printer

First impressions count, even when it comes to direct mail marketing. To make sure your customers get the right impression of your company, choose a printer that can offer you a high quality finish and an excellent product.

10. Know your targets

Before your campaign begins, work out exactly what it is you want to achieve and tailor your materials, design and copy in order to achieve it.

If you’re planning a direct mail marketing campaign of your own, we can help. Get in touch today to find out more.