Request a quote


How the summer season could boost your business

Posted 10th August 2016

How the summer season could boost your business

Thanks to a 10% drop in the value of the Pound against the Euro, the average European holiday will cost a family of four £245 more this summer than it would have done before the Brexit vote. As a result, record numbers of Brits are shunning foreign breaks in favour of ‘staycations’, with 5% more choosing to remain in the UK this summer.

As well as being great news for the country’s resorts and destinations, this big increase in home grown holidays is fantastic for businesses involved in the tourism industry. Entertainment venues, historic sites, local food producers, regional breweries, restaurants and pubs are all sure to see a surge in business over the next month or two. If you’re one of them, now’s the perfect time to invest in a bit of clever marketing to ensure your company gets its very own slice of the staycation pie.

Brochures and guides

When holidaymakers arrive in their chosen destination, the first thing that many do is head straight to the nearest tourist information centre. Once there, they’ll pick up a selection of brochures showcasing things to do in the local area. This will inform them of activities, events and attractions and could well form the basis of their holiday itinerary.

Norwich cathedral brochure

Getting your business the attention it deserves

If you want to ensure visitors find out about your business as soon as they arrive in the local area, you need to make sure that your brochure or guide is eye-catching, informative and in the right place at the right time. This means putting a little bit of time and effort into creating a stylish design, writing engaging copy and finding a good quality printer.

Once you have your printed promotion, ask your local tourist information centre to put it on display. In general, the better the quality of the research, writing, images and printing, the more likely it will be for visitors to pick one up.

Collaborating with local businesses

If your business is still growing, a good alternative to creating a brochure or guide all of your own is to collaborate with other local businesses. Get in touch with relevant companies in the local area to create a regional guide that showcases your town’s outstanding attractions.

A comprehensive guide produced by local businesses is guaranteed to interest visitors to your region. By managing the project yourself, you cannot only ensure your business is featured prominently, you can make sure that the product is printed to the highest standards and that it reflects positively on you and your local area.

If you’re planning a printing project, or want to learn more about the options available to you, explore our site or get in touch with a member of our team.