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Discover the flexibility of the square format for magazines and reports

Posted 23rd January 2017

Discover the flexibility of the square format for magazines and reports

The main purpose of any sort of marketing product is to stand out from the crowd and grab viewers’ attention. From flyers and brochures to books and magazines, the more distinctive a printed product is, the better.

In most cases, designers use colour, graphics, images and finishes to make a piece unique. Though these techniques can work very well for a variety of printed products, there is an even simpler way to make your next magazine, brochure or report that little bit different – change the format. A square format can be both eye-catching and practical, helping to keep postage costs to a minimum and get your product noticed.

Example of a square format brochure

Choosing a size for your publication

The most popular square formats for magazines and reports are 210mm and 148mm square. Small and easy to handle, these sizes tempt the viewer to pick up the product and have a closer look. As most of the other reports and magazines on the table will be in a rectangular format, it’s a great way to make your products look unique.

The benefits of a smaller size

Another bonus of these small square sizes is that they can help to keep the costs of postage down. Considerably lighter than their rectangular counterparts, small, square magazines and reports will be cheaper to post to your subscribers and shareholders. With increased postage costs in the UK making the cost of sending printed products an important consideration for many growing businesses, reduced weight is a major plus point for this eye-catching format.

Example of a square format annual report

More creative opportunities

The versatility of the square shape allows for a very flexible layout, with designers given a much freer hand to place text, images and graphics wherever they want. A more interesting layout will add to the visual interest of your product, helping it to stand out from the crowd even more.

A great way to make your next report or magazine that little bit different, a square format will help you to transform the look and feel of your printed product and give it a distinct identity. To find out more about different printing options, or for more ideas on how you can make your printed products unique, contact a member of our team today.