How leaflets can boost your holiday trade

The start of the spring signals the beginning of the holiday season. Soon hundreds of people will be planning their vacation and heading off to seaside towns, rural villages, national parks and holiday hotspots throughout the UK.

Britain will be bustling with families, couples and groups making the most of what our country has to offer. All of these visitors will be looking for ways to spend their time and their money. Local restaurants, delis, boutiques, activity centres, pubs and clubs can really cash in on the holiday influx, they just need the right marketing materials to catch their potential customer’s eye.

Using promotional leaflets

If your company is based in a location that benefits from increased custom during the holiday period, you can dramatically boost your company income by ensuring your business is visible and accessible. Leafleting is a fantastic way to get your name out there. Place your leaflets in the local tourist information office, nearby pubs and guesthouses and anywhere else that visitors may go while they’re in town. Remember that tourists will be looking for things to do and souvenirs to buy, so take the opportunity to showcase your business and what you can offer.

Promoting your business or attraction

In order to ensure passers-by spot and pick up your leaflets, you need to make sure they are as eye-catching as possible. Choose a design that’s original, colourful and full of character. Opt for a high-quality finish and thick, tactile paper and always ensure your leaflets look as professional as possible.

Norwich Cathedral and York Minster souvenir guide

Providing local information

There’s a good chance that visitors heading to your region on holiday won’t be as familiar with the local area as your regular customers. This means you might have to pack a little more information into your leaflets to ensure your potential clients understand exactly what it is you’re offering.

You could include a map showing your location, your web address and other useful information that can help customers get a better idea of your company and what you do. Place some carefully selected images on the leaflet too if you want to make your message that little bit more personal or if you want to show off your idyllic setting, high quality products or friendly staff.

The holiday period provides an excellent opportunity for marketing of all kinds. If your business is in anyway related to the great seasonal getaway, make sure you seize the opportunity to boost your brand awareness, increase footfall and get your company the recognition it deserves.

To find out more about producing high quality leaflets, or to discuss a promotional printing project of your own, get in touch with a member of our team today.

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