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Simple but effective: How printed postcards can help you get your message across

Posted 17th January 2018

Simple but effective: How printed postcards can help you get your message across

Eye-catching, cost-effective and to the point, postcards are a great way to get your message across. Done well, they’ll grab your customers’ attention, boost brand awareness and help you to achieve your marketing goals. If you’re planning a marketing campaign and are thinking about using postcards, we have the skills, the expertise and the experience you need to ensure your printed products look as good as possible.

Keeping it simple

When someone receives a postcard, they don’t need to open an envelope, unfold a letter or deal with any packaging. If the image on the card is well designed and the cards are well printed, they’ll grab the attention of your customers and get your message across quickly and easily. Work to create a design that stands out from the crowd and talk to your printer about using high quality materials and innovative printing techniques to ensure your postcards look that little bit different. Remember that recipients may well only give your cards a quick glance, so make sure you keep your marketing message clear and to the point.

It’s all in the quality

The quality of the postcards you send to customers will say a lot about your business and your company ethos. The higher the quality of the postcards, the better it will reflect on your business. At Swallowtail Print, we have the equipment and skills required to produce postcards to the highest standards.  Our team can use a variety of techniques to create premium quality postcards that really stand out, giving you a product you can be truly proud of.

Choose from a variety of finishes including UV matt, gloss varnish, soft touch or laminates. We can print postcards any size you like, although the most popular size is A6 (148 x 105 mm). The most popular material is 280gsm postcard board which can be printed on both sides, one side is coated, the reverse is uncoated which makes it easier to write on. We can also print on variety of other coated and uncoated materials.

Example promotional cards

Cost effective

As postcards are quick and simple to produce, they’re very cost effective. A print run of postcards won’t blow your marketing budget and should provide you with a good return on your investment. We work hard to ensure that our prices are consistently competitive, so you can be confident you’re getting a fantastic product at a great price.

If you are planning a promotion or marketing campaign and would like a print cost, give us a call or use the link below to request a quote.