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Printing Flyers - DIY or have them printed?

Posted 6th November 2013

Printing Flyers - DIY or have them printed?

Despite what some may think print marketing and in particular brochure printing is by no means dead. Think about property brochures. Yes, property agents have websites and yard signs with QR codes but there are still many buyers out there who want something tangible to take away with them. In fact, sellers expect glossy brochures to help to promote their property.

So which is the best way to handle the brochure printing production process? Do you opt to print them yourself with your home or business printer or do you pay a company to print them for you? And how do you decide which is the most cost effective?

beauty salon brochure

Source: behance.net

The answer isn’t as simple as it may sound. Yes, there are websites that offer cost-per-print estimates of a variety of printers on the market. But are those estimates realistic? Actually, whenever you see cost estimates for printers or estimates for ink cartridges, they’re not that accurate. There are issues that complicate estimates like colour, images and colour photos. The estimates are typically based on a 5% coverage which means that only 5% of the page is covered with ink. And this is unlikely when it comes to brochure printing.

Here’s something else a printer salesman might not tell you. Full coverage on a colour printer is not 100% but in fact 400%. That means you have to deal with 4 colour cartridges if you want to have the potential to fill up entire pages. And you may not know how much colour you are going to need for your brochures.

Luckily, there are online tools that can calculate that for you. With some software, you can upload a PDF of your brochure and they will calculate your ink coverage accordingly. You may just be surprised with the results, and somewhat shocked at the amount of ink required to print a brochure.

So when it comes to brochure printing, it very often works out more cost effectively to find a reliable and experienced printing agency to do it for you. You may wonder why it works out cheaper if it costs so much to print the material. First of all, a professional company is able to assume that most jobs will have less ink coverage than your full-colour brochures. Printers are also able to print in bulk, which works out cheaper on ink, paper and everything else involved in the process. And of course, printing is a way of getting customers in to sell further services to them.

brochure for hair salon

Source: behance.net

The bottom line is that while it is great to have a colour printer at home or within your company for when you need marketing material printed urgently, it pays to have them done somewhere else – time and budget permitting. You will be far more guaranteed a high quality finished product.

Additionally, an experienced service provider can help guide you with the design and layout of the brochure to ensure that you have something enticing and engaging to hand out to your customers and leads.