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Swallowtail Print - a Living Wage Employer

Posted 7th March 2014

Swallowtail Print - a Living Wage Employer

Swallowtail Print is proud to support the Living Wage Foundation, and is now an accredited Living Wage Employer. This means that every member of staff at Swallowtail earns not just the minimum wage, but the Living Wage. It is important to Swallowtail that we help to fight the low wages in our economy.

What is the Living Wage?

The Living Wage is an independently set, hourly rate, which employers can choose to pay on a voluntary basis.

It is calculated annually by the Centre for Research in Social Policy (CRSP) at Loughborough University, based on their research into the basic cost of living in the UK. Groups including members of the public help CRSP to define a minimum acceptable standard of living for households, and the Living Wage is based on these findings.

In 2013, the UK Living Wage was set at £7.65 per hour, compared to the National Minimum Wage of £6.31 per hour, a difference of £1.34. (A higher Living Wage rate applies in London.)

What are the benefits of the Living Wage?

The Living Wage helps the individual to be more able to provide for their family. They feel more valued and rewarded, and this can improve relationships between employees and employers.

In business, an independent study found that:

  • over 80% of employers believe that implementing the Living Wage has enhanced the quality of their staff’s work, and led to a decrease of around 25% in absenteeism.
  • 66% of employers reported a significant impact on recruitment and retention within their organisation.
  • 70% of employers felt that The Living Wage had raised consumer awareness of their organisation’s commitment to be an ethical employer.

In society, there are many complex causes of poverty, needing many and varied solutions; the Living Wage can be part of the solution. This campaign has been running for 10 years and has lifted 45,000 people out of poverty so far. 

Rhys Moore, Director of the Living Wage Foundation, said “The benefits the Living Wage brings to staff and business are clear. I welcome the leadership shown by Swallowtail Print on this important issue.”

For more information about being an accredited Living Wage Employer, visit