The Importance of a Professionally Designed and Printed Brochure and How to Make the Most of it
Posted 21st January 2015
Whether your business is concerned with manufacturing, public services, tourism or any other sector, there’s a good chance that, at some point during the year, you’ll need to put together a corporate brochure, annual report or company booklet.
Though putting all the relevant information and images together in one document can be a lot of work, get it right and you could really boost your business and give your company an edge.
So how can you create a top quality corporate brochure and ensure that your business gets noticed for all the right reasons?
Creating a successful design
One of the key elements you’ll need to address is the design. Brochures that are poorly laid out, difficult to understand or that look rushed and unprofessional won’t do your company any favours, whereas those that are well designed and thoughtfully laid out will instantly give a good impression.
If there’s no one in house able to achieve a professional look, then get in touch. Our sales team are always happy to discuss your requirements and our design team are on hand to make sure your brochure or catalogue will look the part.
Choosing the ideal format
The format your catalogue or brochure takes will depend on its purpose and your company’s requirements.
Smaller catalogues and reports can look great as A5 booklets whereas annual reports and comprehensive brochures are probably better suited to an A4 format with bound edges.
Consider going landscape, an A4 or A5 landscape brochure can allow for a more varied and interesting layout and could help you to standout.
As many of the recipients of your product will judge the contents of the brochure or report on its initial look, choosing the right format is a must.
Bringing it all together
Most brochures, catalogues and reports can be bound in a number of ways, each of which has a different aesthetic and different visual message.
For the ultimate professional look, it’s hard to beat book-style (perfect) binding. However wire stitching (stapled) and wiro binding are also options, each offering their own benefits for cost and flexibility.
Adding the finishing touches
As soon as your report is handled, the quality of the print, the paper and the finish will be apparent. To make sure that your product stands out from the crowd, you need to ensure that all of these elements are as high quality as possible.
By choosing a company that offers both litho and digital printing you can give yourself the widest variety of paper and printing options, ensuring that your report, brochure or catalogue looks and feels exactly as it should.
So if you just want a helping hand, or need a printer that take care of the whole process for you - then give us a call.
