Print is still Alive and Kicking and an Essential Part of a Successful Marketing Strategy

Posted 14th January 2015

Thanks to the emergence of online magazines, blogs and websites, many people around the world predicted the end of print. Physical magazines, brochures and catalogues would become a thing of the past, their contents consigned to the intangible world of the internet.

However, take a look at any newsagent’s shelves or a stand at any business fair and you’ll see this prediction never came true. Print is still very much alive and kicking and, by all accounts, here to stay.

Some things have changed though, with the industry evolving to meet new demands and customers insisting on ever higher standards. This has led to a new lease of life for print, with more and more businesses making an investment in a professionally designed and printed magazine.

Why is print still in demand?

With the affordability and versatility of online platforms, you may wonder why printed magazines, brochures and catalogues are still in demand. Though there are a variety of answers to this question, one of the most important is that many people simply prefer the tactile and intimate experience of print.

Being able to hold a magazine, feel the quality and look closely at the images is still a great experience, especially if it has been produced to high standards. It’s also a lot easier to focus on print, with no pop-ups, notifications or browser windows to distract the eye.

Many people also like to get away from the computer screen for a while, and reverting back to analogue magazines gives them a chance to switch off and relax.

Print helps to get your message across

As well as being enjoyed by the initial recipient, high quality printed magazines are often passed round to other readers, placed in waiting rooms and used as interior design accessories in many offices.

Potential customers could come across your company magazine at any point in the future, helping to keep your name out there and drum up new business.

What sort of magazines could your company benefit from?

If your company or organisation is thinking about producing a printed product but isn’t sure whether a magazine, brochure or catalogue would be most suitable, the best way to resolve the issue is to give us a call. We are always happy to discuss with you the types of documents and finishes we offer, or advise you on the the more technical things like pagination or page creep - our goal is to ensure that you find the product that’s right for you.

For more details see Newletter and Magazine production.