Creating the Right Impression for your Annual Report

Showcasing a business’ activities for the previous year and hopefully giving shareholders and investors welcome news on a business’ growth and financial progress, an annual report is an incredibly important document for companies of all sizes and an essential thing to get right.

Ensuring it’s presented in an eye-catching, stylish and professional way will help to give shareholders and other interested parties the right impression of your business.

If you’re in the process of producing your next annual report, here are a few tips to help you to achieve the perfect result.

Keep the presentation clean and simple

Putting a little bit of time and energy into presenting the information clearly can make a big difference to the look and accessibility of the finished result.

Giving text plenty of space, using images where appropriate and ensuring the report is well laid out will instantly give readers a better impression of your business.

Choose the right print materials

Investing in high quality paper and professional printing may cost your company a little more in the short term, but the good impression it will give to anyone handling the document could well pay dividends in the long run.

Even if investors and shareholders don’t take note of the extra effort you’ve put into creating a high quality report, they definitely would notice if you used cheap, flimsy materials.

Spend time selecting the right finish

Laminates and varnishes will have a big influence on the look and feel of the report, especially the cover which is something that is incredibly important as it’s the first thing readers with both see and touch.

There are also a number of binding options you can choose from but saddle stitched and perfect binding are the most popular. The greater the number of pages in your annual report then the more suitable it will be to use adhesive binding.

If you’re unsure what type of binding or finish is suitable for your annual report, talk to us and we can show you examples of the different options you can choose from.

See book binding options for more details

Putting time, energy and money into producing a high end annual report is essential for any growing business. Giving readers a good impression of your company concept, integrity and ambition, well designed and well produced reports are a must.

So when it comes to producing your next annual report give us a call.