How to make your next pitch stand out from the crowd

In the competitive world of marketing, attention to detail is everything. Even the best pitch can be won or lost on the smallest mistake, with a fantastic concept ruined by the smallest aspect like poor quality paper or a winning pitch made perfect by an innovative design giving prospective clients something they’ll enjoy and remember reading.

If you want to make your next pitch stand out from the crowd and ensue it gets the attention it deserves, here are a few tips for creating the perfect campaign every time.

Get their attention

There are few things more important in a marketing pitch than the complete attention of your audience. Though most people will sit patiently and politely through even the dullest presentation, if you grab your audience’s attention from the start, they are much more likely to stay engaged throughout your pitch.

By creating a concept that’s exciting, dynamic and surprising, not only will your pitch stand out, you’ll have the confidence of your audience. This will make it a lot easier to get them on board with your idea and keep them with you for the duration of the meeting.

Keep it clear

However complex or clever your concept is, it’s incredibly important that you can explain it clearly, succinctly and quickly.

Though it may take a lot of work, thought and collaboration to perfect and refine your idea, the time and effort will be worth it when you wow your audience with a perfectly designed logo, elegant piece of clear and direct copy or attention grabbing tag line.

Use high quality materials

If you’re using printouts, flyers or sample pieces during your pitch, make sure you always opt for high quality materials and finishes.

Using thin paper, badly designed printouts and cheap materials will give the impression that you have no confidence in your pitch. However, thick, luxurious paper, bright inks and well laid out text will give your audience confidence in your abilities and your potential.

Go for a professional finish

Like high quality materials, professionally printed and bound products scream confidence and reliability.

Giving your audience elegantly designed and professionally bound documents when they enter the meeting room will show them that you believe in your concept and that you’re a force to be reckoned with.

As your professionally printed products will have a big impact on the first impression your clients receive of you and your company, it’s important to use a high quality printer to ensure a top class result. Professionally printed pitch and proposals can help make them memorable, compelling and be the difference between being pipped to the post and being the winning agency.

To find out more about using short run digital printing, give us a call.