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Top Ten Christmas Card Dilemmas

Posted 3rd December 2015

Top Ten Christmas Card Dilemmas

If you’re a business owner, the arrival of the festive season means one thing: Company Christmas cards. An important part of your seasonal marketing campaign and a great opportunity for a bit of good natured networking, corporate Christmas cards are a must for all ambitious businesses.

Though sending Christmas cards is an accepted part of business, it does come with problems of its own. If you’re about to pop your cards in the post, here’s a quick look at the top ten corporate Christmas card dilemmas and how to solve them.

1. How many Christmas cards to buy?

The first dilemma you’ll face is deciding how many cards to order this Christmas. Buy too many and you’ll be left out of pocket. Buy too few and there’s a chance you’ll run out before all your correspondents have received their festive message.

To solve this common problem, choose a printer that offers bulk discounts on large orders. That way, you can keep you your costs to a minimum and ensure you have enough cards for everyone.

2. Cost of stamps

Unfortunately, there’s no way to avoid this festive expense. However, if you make your cards stand out from the crowd, the boost in business you’ll see as a result will more than cover the cost of postage.

3. Nativity or no nativity?

These days, the majority of businesses are non-religious. Unless your company is Christian orientated, it’s probably a good idea to steer clear of religious images.

4. Email versus snail mail

Never be tempted to opt for E alternatives to Christmas cards. They may be cheaper and faster, but e-cards are more forgettable, imply a lack of effort and are often ignored by the recipient.

5. Message etiquette

Getting the message in your card right can be tough. To avoid any controversies, make your message as neutral, positive and universal as possible.

6. Does handwriting make a difference?

Though you probably don’t have time to write all of the messages by hand, taking an hour or two out of your day to sign all of your cards will help to give your festive message a personal touch.

7. Are Christmas cards environmentally friendly?

If you’re worried about the environmental impact of your Christmas card list, choose a printer that uses recycled paper or card from renewable sources.

8. Where to draw the line

Deciding who does and who doesn’t deserve a card can be tough. To avoid offending any potential customers or clients, err on the side of caution and send one to everyone on your contact list.

9. Are Christmas cards dated?

In the age of Twitter, Facebook, Whatsapp and Snapshat, Christmas cards can feel a little old fashioned. However, they still have a real charm and work considerably better than electronic messages when it comes to marketing.

10. Are presents necessary?

As well as sending out Christmas cards, some companies choose to send their customers and clients festive gifts.

Unless your contacts are particularly valuable to your business, gifts are probably unnecessary, so stick to good quality cards for your festive message.

To find out more, or to create your own Christmas cards, get in touch with a member of the Swallowtail Print team today.