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How to get your brochure noticed

Posted 13th December 2016

How to get your brochure noticed

The perfect way to showcase your company and what it can do, a brochure is a powerful marketing tool and important corporate document. With more and more companies investing in high end brochures, making yours stand out can be a challenge. To help you get the most from your brochure design, here are our top tips for ensuring your printed product gets noticed.

Use a different format 

The vast majority of brochures you’ll see are printed at A4 in a portrait format. Though this works well for many designs and is a great way to showcase a product line, a uniformly shaped brochure won’t stand out from the crowd. Instead, why not opt for a brochure that’s printed in a landscape format or that’s square, printed as a foldout or designed in another unusual format and show your clients you’re that little bit different? 

Contemporary Slovenian Writers by Tomato Kosir

Try an eye-catching shape

If you want to go one step further, you could even have your brochure printed in an eye-catching shape. Hexagons work well in printed form, or you could go for a circle, triangle or even try to create a 3D shape.

 

Soft touch and anti-scuff laminated brochures

Use a high impact finish

The finish you use on your brochure will be one of the first things people notice about your printed product. A contemporary matte finish, a bold gloss or a tactile laminate would all help your brochure to stand out. Whichever finish you choose, make sure you go as high end as you can afford to ensure you give customers the best possible impression of your business.

Tactile and high impact finishes

 

Spot UV varnish

Use matt laminates and high gloss, spot varnish

A few extra touches to your chosen finish could lift your brochure to the next level and really demonstrate what your company is about. Soft touch laminates, spot varnishes and high gloss detailing can all help to make a brochure get noticed.

How to use UV Varnish

 

Types of book binding

Binding options

The style of binding you choose will depend on the size of your document, your budget and the look you want to achieve. Case binding and perfect binding will give your brochure a high end look while spiral binding and wire-o binding will help your printed product to look contemporary and stylish. Alternatively, saddle stitching and plastic comb binding will allow you to create a professional finish on a budget.

How to choose the right binding for your printed document

Choose the right printer for the job

A good printer can take a standard brochure design and really make it sing. By using cutting edge techniques and drawing on years of experience, they’ll be able to get the most out of your project and ensure you end up with a brochure you’re truly happy with.

To learn more about unique, contemporary brochure design, or to discuss a project of your own, get in touch with a member of our team today.