How print buying has evolved and how we’re evolving with it!

Once upon a time, large companies and corporations employed a specific team or staff member to buy print for the company. However, as the role of print within marketing and promotions has changed, the role of print buyers has evolved too, with many now taking on a diverse set of responsibilities many of which are not directly linked with print at all.

As the business of print buying has altered, innovative printers around the country have endeavoured to alter their working practices to meet ever-changing demands. So just how has print buying changed in recent years and how are companies like Swallowtail Print adjusting to the future of print?

It’s no longer just print buyers working with printers

As businesses diversify and expand, it’s not unusual for employees who have never previously worked with printers to become involved in print buying. In many cases, these staff members are unfamiliar with the world of print and the terms, phrases and practices it involves.

To help people in the marketing department, sales team or any other company department to cope with their new role, Swallowtail Print go out of our way to explain things clearly and concisely and ensure our products and services are easy to understand.

We’re always just a phone call or email away, ready to help you to understand exactly what it is you’re looking for and find the perfect print products for your business.

Print is becoming more niche

In the past, a lot of businesses would have some form of printed product. Whether it was a catalogue, a brochure or an annual report, printed products were seen as everyday business necessities.

Once print started becoming less commonplace, it began to become more niche. Large companies and brands who had moved away from print began returning to the media, however this time they wanted more specific products with higher end finishes and looks.

In response, Swallowtail Print have begun to offer a fantastic range of printing processes, giving customers a huge amount of choice and the opportunity to build their perfect product.

Long term business relationships are no longer a priority

Though we values long standing customers and the work they bring to the company, long term business relationships are no longer a priority for many start-ups and new companies.

These days, many print buyers simply want a website that’s easy to use. Low prices, quick turnaround times and high quality products are also less important as most buyers now simply expect a high quality, good value finish when ordering their products.

To cater to these changing priorities, Swallowtail Print has created an easy to use web portal for clients to use and we ensure all of our products are of the highest quality and the best value.

To find out more, get in touch with Swallowtail Print today to talk to a member of our friendly team. Meet the team