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“They collect artwork and bring us proofs, so we don't have to go to them. It speeds things through.”

Many of the small French wine-growers who supply Roger Harris with his Beaujolais have become close friends since he started the company nearly 30 years ago. The unique, individual quality of his selection has been highly commended by Oz Clarke and the Which? Wine Guide.

The personal touch is just as important when it comes to printing the company's annual wine list and monthly special offer mailings. "We get a very flexible service with Swallowtail, backed up by good prices," says Roger's daughter Clare, who is responsible for sales and marketing. "They collect artwork and bring us proofs, so we don't have to go to them. It speeds things through. And, because Swallowtail have such modern equipment, the quality of the printing is so much better."