Direct mail is still an effective marketing tool

Print is dead, right?

Actually, no.

A few years ago, there was a perception that printed marketing materials were declining in popularity, having been replaced by digital marketing. However, this is not the case. Print is a thriving industry, and printed material can be a truly effective tool in your marketing strategy, if you use it well.

By combining direct mail marketing, like a flyer, with your digital marketing, you increase your brand awareness as people recognise your name, logo or message across multiple platforms.

Easy ways to combine direct mail and digital marketing:

  • Include a QR code or short link to a dedicated landing page (we recommend bit.ly) on your flyer. Monitoring those page views will help you calculate how effective your campaign has been.

  • Include an exclusive discount code to be used in your online shop.

  • Include a call to action, inviting recipients to connect with you on social media. Ask them to share a photo using your hashtag, or enter your competition, for example.

In a time when the vast majority of our experiences – work, socialising, shopping, schooling – has been online, a mail campaign offers a different approach.

Printed communications are a great way to connect with your audience – people are likely to spend longer looking at a printed leaflet or postcard than they would an email or social media advert, particularly if your mail is eye-catching and you get your messaging right with a clear call to action.

Include a discount code or special offer on your flyer and customers are likely to hold onto it until they’re ready to buy, which is great for brand awareness.

We can print A4 flat and folded leaflets, commonly sized A5 and bespoke size flyers, with low minimum order quantities. Our turnaround times are fast, and we can deliver throughout the UK. Get in touch with our team to discuss a direct mail campaign and let us quote for your next flyer.

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