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Despite the fact that so much of our time is spent using screens, printed books still dominate over e-reader and audiobooks. While digital formats are making books accessible to a wider range of people, there’s clearly something that makes the experience of reading a paper copy more appealing as so many readers still choose to pick up a ‘real’ book.
This same idea can be applied to so many other printed items too: a printed leaflet is more likely to be looked at than a pop-up advert on screen; a glossy brochure is more enjoyable to browse than an endless scroll down a website, and we can take it one step further still: by choosing high-quality printing for your products, you can make the experience of reading them even better.
Imagine picking up a brochure that is smudged, poorly aligned, or printed on flimsy paper. You’d have a poor first impression of the company, even before you’d read what they were trying to tell you. In contrast, a well-printed brochure on premium paper with sharp, vibrant colours communicates attention to detail and credibility. The same principle applies to catalogues and leaflets, where high-quality paper and print can elevate the perceived value of the products or services being shown.
Print quality directly influences readability. Reports, for example, often contain dense information that requires clear typography and precise colour reproduction. Poor print quality – blurred text, uneven ink distribution, or mismatched colours – can strain the reader’s eyes and prevent them from focusing on the content. On the other hand, a professionally printed report ensures that graphs, charts, and text are presented with clarity, making complex information easier to digest and enhancing the overall reading experience.
Books, too, benefit immensely from superior print quality. A well-bound novel or a coffee-table book with tactile pages, clear text and high-resolution images invites readers to linger, turning each page with anticipation. The quality of the print can make your book a treasured possession or beautiful gift.
For businesses, printed materials are often the first representation of their brand that a customer receives – a leaflet, or product packaging, for example; or a lasting piece to be held onto – appointment or loyalty cards, brochures, etc. A carefully crafted leaflet or brochure can act as a powerful marketing tool, but only if the print quality aligns with the brand’s identity. Poor-quality printing can inadvertently undermine the credibility of the message, while premium print quality reinforces professionalism and reliability, encouraging potential customers to associate these attributes with the business itself.
Print quality is not just about appearance; it’s also about sustainability. Many readers are now more conscious of environmental impact, preferring materials that balance quality with eco-friendly practices. High-quality printing does not have to come at the cost of sustainability, and our commitment to sustainable print practices is encompassed in every job we print.
At Swallowtail Print, we supply responsibly-sourced paper and use environmentally-friendly inks, to deliver outstanding results while minimising environmental harm. This dual commitment to quality and sustainability can further enhance the reader’s perception of your organisation or brand – ask our team about including the FSC logo in your artwork, or for details of the carbon balancing impact of your print run.
Print quality has a significant effect on reader experience, and can make an already enjoyable experience even better. From catalogues, brochures and reports to books and leaflets, the tactile and visual elements of print are integral to communication and engagement. By prioritising high-quality printing, businesses and organisations can ensure their materials leave a positive, lasting impression of their brand on readers. In a world where first impressions are critical, the investment in superior print quality is one that pays dividends, time and time again.
Ready to make a great impression with your next print job? Talk to our friendly and knowledgeable team about the best options available.
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