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Using printed leaflets as an effective marketing tool

Posted 31st October 2017

Using printed leaflets as an effective marketing tool

Affordable, concise and effective, a leaflet can be an incredibly powerful marketing tool. Ideal for use on campaigns where the message is clear and easy to get across, leaflets can help you to grab your audience’s attention and really get them interested.

Making them clear and concise

One of the biggest advantages of using printed leaflets in your marketing campaign is that they are small and easy to read. Recipients are less likely to find them daunting and so are more likely to have a quick look at what you’re offering. If your mailing is well designed and well printed, even this brief glance should be enough to make the recipient aware of your business, your products and your services.

A low-cost alternative to a printed brochure

Leaflets are one of the most affordable types of printed product and so are well suited for use on projects with a tight budget. What’s more, depending on the style of leaflet you choose, your printed products can also be produced quickly, allowing you to get your marketing campaign going as quickly as possible.

Choosing the right style of leaflet

The key to using leaflets as a successful marketing tool is choosing the right style for your campaign. The simplest style of leaflet is a single fold and is perfect if you want your recipients to have all the information they need at a glance.

Another popular choice is a DL roll fold leaflet also known as a trifold or letterfold, it is popular because its size makes it ideal for mailing. A roll fold leaflet sees each page of the leaflet folded in on itself. Typically, it is an A4 sheet that is divided into three sections to create 6 pages. This type of leaflet is ideal if you want to present the contained information in easy to digest chunks and if you want to break the design up into different elements.

Other type of leaflets are z-folds, gatefold and cross-fold, for an overview and examples see:
A quick explanation of the different types of folded leaflets available


Types of folded leaflets

Choosing the right materials

The weight and type of the paper stock you select can have a big impact on the look and feel of your leaflet. We can print on a wide range of materials, though the most popular and cost-effective options are 135g and 170gsm silk coated stock. We also offer a range of finishes, varnishes and protective seals. For more details speak to one of our sales team.

To learn more about using leaflets as a marketing tool, explore our site or contact a member of our expert team.