Brochure printing - front cover finishes

So your brochure is finally ready, after days and weeks of copywriting, choosing images and planning layouts. You’re happy that your brochure is just right for its intended purpose, and now you’re ready to go ahead with the final stage... printing. You want your brochure to be something special, something that a potential client will want to keep picking up and looking through. But the many options for different printing finishes seem mind-boggling. This is where you need someone to guide you through the various possibilities.

At Swallowtail Print, we have helped many clients to produce excellent finishes to their brochure printing in London, Norwich, Cambridge and across East Anglia. Our dedicated team of experts is keen to share their knowledge and advise on the best finishes and paper choices for your unique project. Our aim is to make your hard work looks as good as possible when it’s printed. Please contact the team to arrange a time to discuss your brochure printing ideas or requirements.

Below we have listed some of the finishes that could turn your work of art into a masterpiece!


This is where an area of your page is raised slightly to create texture and emphasis. It has a slightly 3D appearance, with shadows and highlights, and creates a tactile experience as you can literally feel the shapes or words. Debossing or Letterpress is the opposite effect, with words or images indented down into the paper. Both embossing and debossing can bring a classy feel to your brochure, and is often used with high-end, premium products.


Foil blocking

A splash of gold or silver on your front cover can be achieved by foil blocking, where a metallic material is applied using a mixture of heat and pressure. It is a hugely eye-catching finish, adding a sense of luxury and prestige to your printed brochure. There is a wide range of metallic colours, plus other colour ranges such as neons. 

Spot UV varnish

To highlight an aspect of your brochure cover or inside page, it is possible to add varnish to just one element on the page, creating a shiny contrast with the rest of the untreated page. It immediately draws your reader’s attention to that place, and can be used to emphasise your logo or key messages within your brochure.

Spot UV Varnish

Die cutting

An extremely effective finish on a brochure front cover can be die-cutting shapes out of the paper. It creates an interesting and tactile experience, and can reinforce your brand by die-cutting some of your brand shapes or maybe even the logo itself.

Die Cutting


This is where a very thin layer of plastic is applied to your brochure, giving the pages a protective coating. This is an especially useful finish on a brochure that needs to be durable and sturdy. Laminates come in gloss or matt: gloss lamination creates a vibrant and shiny feel, and improves the photo-quality effect on images; matt lamination creates a smooth, more subdued yet elegant feel to your brochure.


A paper varnish gives a page a smooth texture and helps seal the printing to preserve it better. A varnish does not add too much weight to the paper, and is best used for brochure or magazine printing. Again, different effects can be created by using matt or gloss varnish.

Get in touch

So maybe this has given you a few more ideas for your brochure’s finishing touches. If you would like to find out more, then get in touch with one our sales team, they will be happy to advise you.

Speak to our team of experts to get a quote

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